Pinhome is a property and home service marketplace. They provide a one-stop, end-to-end brokerage service for finding, buying, or selling properties. We also connect homeowners with trusted home maintenance and wellness service providers.
Pinhome is recognized as a pioneer in property tech in Indonesia. Unlike traditional e-classified platforms that merely list properties, Pinhome leverages technology to enable seamless property transactions, guiding users from discovery to final signing.
When I joined Pinhome in early 2020 as their first product lead and employee #61, the company was just at the beginning of its journey.
Over five years, I played a pivotal role in shaping its foundation products, spearheading innovation and growth for two key marketplaces: the secondary property marketplace and the home service marketplace as the tribe leader, reporting directly to the CEO and CTO.
From thousands of listings in 2020,
to millions of listings in 2025
Additional listings per month
From hundreds of MEU in 2021,
to hundred thousands of MEU in 2025
Meaningful searches per month
From hundreds of monthly completed booking in 2021, to ten thousands of monthly completed booking in 2025
Active service provider
Setup several business model and revenue schemes in Pinhome’s property marketplace
Applying a structured product operating model inspired by SVPG and 37signals’ Shape-Up framework. I instilled efficiency and purpose in the Engineering Product Design (EPD) team, eventually extending these principles to the growth team as their newly appointed leader.
Pinhome: A marketplace for property and home services.
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Koalisi Ekonomi Membumi: Coalition for an earth-centered economy.
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Guide entrepreneurs navigate the challenges of building and scaling a new business
Educating future product managers: Curriculum Architect and Instructor
Empowering people to understand and leverage AI technology effectively for various industry
Helping younger generation that needs guidance to find their path in professional world
I believe technology can transform lives, and great products emerge when people are empowered.
Have something in mind? Let’s collaborate.
